The OTC department has successfully launched Cicabiafine, an effective anti-dryness moisturizing balm for dry to irritated skin, in Lebanon through a landmark event at the Kempinski Summerland Hotel in Beirut.

The event, which included over 200 healthcare professionals, was a dynamic gathering that combined science, networking, and entertainment. Dr. Roy Moutran, an esteemed dermatologist, delivered an insightful talk on the importance of skincare solutions tailored for dry and atopic skin. Leading healthcare professionals, including dermatologists, pediatricians, key account pharmacists, and representatives from e-commerce platforms, were also present, strengthening the scientific positioning of Cicabiafine products as a science-backed brand.

Guests also enjoyed dinner, live music, fun games, and interactive brand-themed entertainment activities to introduce Cicabiafine products in a creative and engaging way.