Fattal | About

OUR COMPANY

Reaching millions of consumers across the EMEA region

Fattal Group is a leading regional distributor of premium brands operating in the Middle East, North Africa, and Europe.

In 2026, Fattal Group was acquired by CMA CGM Group through its subsidiary CEVA Logistics, strengthening an integrated, end-to-end supply chain offering, from maritime transport to final distribution. By combining Fattal Group's expertise in brand distribution, major brands promotion and market development in three key sectors: consumer goods and electronics; pharmaceuticals and healthcare; beauty and fashion, with the capabilities of CMA CGM and CEVA Logistics, this transaction further strengthens the group positioning and potential in the region.

Headquartered in Beirut, the Fattal Group provides comprehensive distribution solutions supported by a solid infrastructure, a prerequisite for effective market coverage.

Our Group handles a large product portfolio covering the following categories: Healthcare, Beauty and Fashion, FMCG, Appliances & more.

With nearly 130 years of continuous service to its customers, Fattal Group operates in Lebanon, Iraq, Syria, Jordan, UAE, Algeria and Egypt, as well as in France and Cyprus, a gateway to reaching millions of consumers in the EMEA region.

OUR MISSION

Improve the daily lives of millions of families

Our Mission is to add value by enhancing demand, ensuring availability of goods, efficient logistics and dedicated customer service.

We thrive to improve the daily lives of millions of families in the region by ensuring access and availability to global, regional and local brands using optimal supply chain solutions and advanced technology.

We reach out to our customers by leveraging our diversified network of sales channels as well as direct sales, telesales, and on-line selling.

Firmly rooted in the region, we take pride in our people, in the principals we represent, and in the privileged relationship with our customers.

Vision

Become the preferred distribution partner in the EMEA markets

Our vision is to become the preferred distribution partner in the EMEA markets.

The Fattal emblem symbolizes its new vision for the millennium: the olive tree which incarnates both Fattal's Middle-Eastern roots and the company's ambition: expanding in the EMEA region.

LINES OF BUSINESS

Fattal Group operates as an agent and distributor of premium brands operating in the EMEA region as well as in France. In order to efficiently respond to its partners' specific needs, the Group is organized into 4 specialized lines of business.

	Lebanon	Iraq	Jordan	Algeria	Egypt	France	UAE	Cyprus	Syria
Healthcare
Beauty & Fashion
FMCG
Appliances & specialty
Direct Sales

GROUP ORGANIZATION

Although decentralization is the founding principle behind our Group’s organization, the success of this model depends on a continuous communication between the Holding and the different Companies in Lebanon and abroad. The Holding Company defines strategic guidelines deployed on the ground with the help of Sales, Marketing, Human Resources, IT and Finance; the Group’s five Operations’ Pillars.

Sales

The Sales Capability Department adds value to the Group’s commercial activities by (1) being the Custodian of Route To Market plans and executions. (2) optimizing coverage and distribution tactics using technical and traceable tools. (3) monitoring brands availability and store displays by taking action with the sales teams. (4) assessing customers’ satisfaction and ensuring benchmark service levels. (5) building sales forces’ knowledge capabilities.
Marketing

The Marketing Department provides the Group with strategic marketing leadership and direction. It ensures best practices are captured and implemented and identifies means to improve marketing productivity. It also plans ahead and leads incisive and added value business development support, based on solid data and analysis.
Human Resources

The Human Resources Department centralizes job offers and vacancies at the level of the Group. It develops employees’ careers by encouraging geographic mobility (within the countries where Fattal operates) as well as cross-business mobility (within and between the different companies of the Group). In addition, HR provides career development opportunities through on-the-job trainings, sales classes (Fattal Sales Academy) and diverse ground works.
Information Technology

The IT Department: (1) provides the capacity for operating applications development. (2) stores and secures the Group’s electronic information. (3) provides direct operating assistance in software usage and data management to all Fattal companies, both in Lebanon and the MENA region.
Finance

The Financial Department: (1) provides business insight and financial analysis for General Management to develop the Group’s strategy. (2) ensures necessary competitive financing to companies in order to fund their growth and development. (3) sets standardized guidelines on financial planning and reporting, enabling to track performance (4) implements control procedures and systems.

Our Values

The moral compass of our business

Our core values, Respect, Trust, Courage, and Sharing, shape how we conduct business and guide our relationships with all stakeholders. They serve as our moral compass, fostering a culture of profound accountability and responsibility.

Fattal derives its strength and unique identity from a heritage and culture passed down with care from one generation to the next. Core Principles:

- Respect: We treat one another with dignity and actively recognize the unique contributions of every individual.

- Trust: We cherish the enduring relationships we have built with our diverse stakeholders over the years.

- Courage: We face challenges head-on with determination, resilience, and a willingness to embrace change.

- Sharing: We share our triumphs and trials as a community, celebrating happiness, supporting each other through sorrow, and giving back to those most in need.