Johnnie Walker Black Ruby, a bold new blend, was officially launched at Liza Beirut on May 8. The event showcased a rich and indulgent flavor experience, reimagining the iconic Black Label. The blend, matured in first-fill red wine and sherry casks, offers notes of ripe berries, creamy vanilla, and a sweet, lingering finish. The event celebrated the blend's innovative flavor and introduced guests to a new distinctive taste. The event was filled with mood-setting visuals and immersive Johnnie Walker brand moments.