Neutrogena held a launch event at Soleil de Paloma on June 28th to unveil its new Hydro Boost SPF 50 sun-protection product. The event attracted over 21 influencers and media partners, as well as TikTok influencers and special guests. The event generated strong buzz on social media, with guests like Aziza Sbaity, Mira Hasbini, Kholoud Reda, Jane Jabr, and Blu Fiefer contributing to the campaign. With an estimated reach of over 1.6 million followers, the event aimed to help attendees stay hydrated and sun-protected for a confident summer with Neutrogena Hydro Boost SPF 50.