The launch of the new Nizoral Daily Care range by Fattal Group's OTC team marked a significant opportunity to expand the brand's presence in the Lebanese market. The rollout was executed in two phases: full distribution across all pharmacies in Lebanon and an exclusive online launch in collaboration with Feel22. The campaign began with a teaser phase, followed by an official launch featuring educational reels featuring dermatologist Dr. Tatiana Hawat. To boost visibility, Instagram posts, a banner on Feel22's homepage, and additional digital touchpoints were activated. This comprehensive approach successfully drove consumer interest and reinforced Nizoral's position in the daily hair care category.